#GOOGLE AMP BLOG CODE#

Even complex operations like booking a hotel room or ordering and paying for a product can be done from within an email. The experience closely resembles browsing a website or using a mobile app. Recipients of AMP emails can click on hyperlinks and load new content directly in the email body. In the blog post announcing the introduction of AMP for Email, Aakash Sahney of Google called it “a powerful way for developers to create more engaging, interactive, and actionable email experiences” And it looks like it’s just that. If you’re already familiar with AMP, you’ll be happy to hear that many of the AMP components known from web pages can be also utilized in emails. Same as the regular AMP, it utilizes HTML, CSS and also JavaScript.

When sending with Gmail or other clients, you can easily switch between HTML and plain-text mode and utilize whichever you deem fit.ĪMP for Email lets you add a third MIME to your messages – text-x-amphtml.

#GOOGLE AMP BLOG CODE#

Typically, you build the first one with either a built-in email builder or a custom code and the other one is created automatically. When sending emails with an ESP (Email Sending Provider), you utilize two MIME (Multipurpose Internet Mail Extensions) types – HTML and plain-text. New ones are set to join in the upcoming months too. These include Twilio SendGrid, SparkPost, Mailgun, Amazon SES and Pinpoint. Some ESPs also allow sending emails with AMP. This applies to Gmail (obviously) but also Yahoo! Mail and. Despite its rather young age, AMP for Emails is already supported by many significant email clients.

Google amp blog